HISTORY
FOUNDED IN 1974, AND INSPIRED BY THE MUSCLE BEACH FITNESS CULT IN LOS ANGELES, MUSCLE ATHLETIC WAS SEEN ON MANY FINELY HONED AND TONED BODIES DURING THE FIRST FITNESS BOOM OF THE MODERN ERA.
THE BRAND QUICKLY GREW IN POPULARITY AND BECAME HIGHLY SUCCESSFUL ACROSS EUROPE AND NORTH AMERICA THROUGH THE 1970’S AND 1980’S. HOWEVER FOLLOWING SEVERAL CHANGES OF OWNERSHIP MUSCLE ATHLETIC GRADUALLY FADED FROM THE MAINSTREAM SPORTS INDUSTRY THROUGH THE 1990’S, AND EVENTUALLY IT DISAPPEARED ALTOGETHER, ALONG WITH ITS PICTORIAL RECORDS.
TODAY, FITNESS AND TRAINING ARE PART OF DAILY LIFE FOR HUNDREDS OF MILLIONS OF PEOPLE WORLDWIDE. AS ONE OF THE
TRULY ORIGINAL FITNESS BRANDS FROM THE SEVENTIES
MUSCLE ATHLETIC IS IN A POWERFUL POSITION TO RELAUNCH
AS A PERFORMANCE AND WORKOUT STYLED BRAND OFFER